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Startup Basics

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Description

Are you interested in launching a small business? In this step-by-step program, you will learn the basics to starting your own successful business. Watch the seven interactive courses to learn how to create your business plan, conduct a market analysis, and determine your company’s legal structure. You will also learn other critical components such as how to assess your financial needs, how to develop a sales strategy, and more. Find out how to get your business off the ground with this essential program.

This course contains interactive modules on the following topics:

  • Developing a Business Plan
  • Determining Your Company’s Legal Structure
  • Targeting Your Market
  • Conducting a Market Analysis
  • Pricing Products and Services

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Developing a Business Plan

Instructor
SCORE Mentors

This course will take you through the step-by-step process of developing a business plan.

Determining Your Company’s Legal Structure

Instructor
SCORE Mentors

This online business workshop will provide an overview of different legal structures and help you decide which is best for your company.

Targeting Your Market

Instructor
SCORE Mentors

This online business workshop will help you identify your company's target market by demographic, psychographic, behavioristic profiles as well as addressing other market segmentation techniques. 

Conducting a Market Analysis

Instructor
SCORE Mentors

This online business workshop will help you understand why a market analysis is necessary for your business and provide instruction on how to conduct your research. It will also provide case studies to help you start your analysis today.

Pricing Products and Services

Instructor
SCORE Mentors

This online business workshop will help you develop your pricing strategy for your product or service using market research, pricing models, and other pricing techniques. It will also help you determine if your prices are working for you. 


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