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Marketing Basics

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Description

Marketing is essential for attracting and retaining new customers to your business. In this five-part program, you will learn the ins and outs of creating a competitive advantage using strategic marketing. Find out how to gather competitive intelligence, create a branding strategy, devise a marketing plan, and more. Help set yourself apart from the competition and increase your profits with these easy-to-use tips and tricks.

This program contains interactive courses on the following topics:

  • Building your brand
  • Analyzing your competition
  • Creating a competitive advantage
  • Marketing personalization strategies
  • Maintaining an agile company

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Building Your Brand

Instructor
SCORE Mentors

This online business workshop will help you define your company’s brand, identify ways to increase the strength of your company’s brand, and show how a strong brand reputation and personality can benefit your company.

Analyzing Your Competition

Instructor
SCORE Mentors

This online business workshop will show you how to gather competitive intelligence, provide case studies, and help you set yourself apart from the competition.

Creating a Competitive Advantage

Instructor
SCORE Mentors

This online business workshop will help you:

  • identify your company's competitive advantage
  • determine your strengths, weaknesses, and goals
  • devise a strategy to set your company apart from your competitors.​

Personalization Strategies to Attract & Retain Customers

Instructor
SCORE Mentors

This online business workshop will discuss one-on-one marketing tactics and personalization strategies, provide case studies of innovative, successful companies, help you develop your own strategy.

Maintaining an Agile Company: Tips to Respond to Changing Markets and Changing Customers

Instructor
SCORE Mentors

This online business workshop will help you to:

  • conduct a self-assessment to determine if you are meeting your customers' needs,

  • understand different approaches your company can use to respond to market changes, and

  • identify opportunities for change.


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