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Marketing Basics

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Description

Marketing is essential for attracting and retaining new customers to your business. In this five-part program, you will learn the ins and outs of creating a competitive advantage using strategic marketing. Find out how to gather competitive intelligence, create a branding strategy, devise a marketing plan, and more. Help set yourself apart from the competition and increase your profits with these easy-to-use tips and tricks.

This program contains interactive courses on the following topics:

  • Building your brand
  • Analyzing your competition
  • Creating a competitive advantage
  • Marketing personalization strategies
  • Maintaining an agile company

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Building Your Brand

Instructor:
SCORE Mentors
Date Registered
9/17/2018

This online business workshop will help you define your company’s brand, identify ways to increase the strength of your company’s brand, and show how a strong brand reputation and personality can benefit your company.

Analyzing Your Competition

Instructor:
SCORE Mentors
Date Registered
9/17/2018

This online business workshop will show you how to gather competitive intelligence, provide case studies, and help you set yourself apart from the competition.

Creating a Competitive Advantage

Instructor:
SCORE Mentors
Date Registered
9/17/2018

This online business workshop will help you:

  • identify your company's competitive advantage
  • determine your strengths, weaknesses, and goals
  • devise a strategy to set your company apart from your competitors.​

Personalization Strategies to Attract & Retain Customers

Instructor:
SCORE Mentors
Date Registered
9/17/2018

This online business workshop will discuss one-on-one marketing tactics and personalization strategies, provide case studies of innovative, successful companies, help you develop your own strategy.

Maintaining an Agile Company: Tips to Respond to Changing Markets and Changing Customers

Instructor:
SCORE Mentors
Date Registered
9/17/2018

This online business workshop will help you to:

  • conduct a self-assessment to determine if you are meeting your customers' needs,

  • understand different approaches your company can use to respond to market changes, and

  • identify opportunities for change.


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